GSK.
Immersive Healthcare Engagement Case Study
The Challenge
GSK (formerly GlaxoSmithKline) is a global biopharmaceutical company with a clear purpose: to unite science, technology, and talent to get ahead of disease together. Operating at the forefront of healthcare innovation, GSK engages with a wide range of audiences — from internal teams and partners to healthcare professionals across international markets.
Communicating complex scientific and product information clearly, consistently, and at scale presents an ongoing challenge, particularly within a highly regulated industry. Traditional in-person engagement can be resource-heavy, difficult to standardise globally, and limited by geography and availability.
GSK therefore required a digital solution capable of supporting engagement, education, and collaboration — while maintaining the clarity, accuracy, and professionalism expected of a leading global biopharma organisation.
The Solution
As a demonstration of WORLDSPACE’s demo room functionality — and how quickly and easily environments can be rebranded — a bespoke virtual demo room was created for GSK in collaboration with Weber Shandwick.
The project showcased how a pre-built WORLDSPACE environment could be rapidly adapted to meet specific brand, messaging, and audience requirements. Designed as a flexible digital space, the demo room illustrated how GSK content could be presented in a clear, structured, and visually consistent way, while remaining fully aligned with the standards expected within a regulated healthcare context.
By leveraging WORLDSPACE’s modular design and rapid rebrand capability, the demo was delivered efficiently — highlighting how agencies and brands can move quickly from concept to execution without compromising quality or control.
The Outcome
The virtual demo room was fully branded to reflect GSK’s visual identity and delivered with complete end-to-end functionality. The space included a live theatre environment, downloadable resources, live-streaming capability, and additional interactive features designed to support a wide range of engagement scenarios.
The result was a polished, fully operational digital environment that demonstrated how WORLDSPACE can be used to support healthcare communications, internal engagement, and agency-led campaigns — all within a space that can be rapidly reconfigured as needs evolve.
By showcasing speed, flexibility, and functional depth, the project highlighted how immersive environments can meet the high standards of global biopharma organisations while remaining practical, scalable, and easy to deploy.